A formal suggestion to be able to partner with another party to sell, buy or supply goods is what is called a business proposal. To this end, a business proposal can be a sales proposal, marketing proposal, and partnership proposal involving joint cooperative strategies, a business formation proposal or even a funding request. It is however important to understand that there is a difference between a business plan and a proposal. Whilst a business plan is primarily put together to guide the formation and establishment of a new business, new business idea, business unit, strategic business expansion or extension, a business proposal on the other hand is designed to attract another party to get involved in the execution of a business plan, the business itself or the product and services the business has to offer. A business plan focuses more on the business itself whilst a business proposal focuses more on the expectations of the party to whom the proposal is being addressed. The party to be addressed in the business proposal is therefore the customer. The following steps are instrumental towards the writing of an effective business proposal
The first step towards an effective proposal is to clearly identify and itemize its objectives so as to ensure the purpose of the proposal is not derailed. The customer does not always have all the time to go through the business proposal, there is therefore need to make sure that you lay down the objectives very early in the process in order for the customer to identify with them. The objective laid down should be measurable, time bound, realistic as well as specific.
All the relevant information should first be gathered before beginning the process of writing it down. If an individual intends to have a marketing proposal, it would be important to write down all the information regarding this like the customer preferences, buying patterns of the customers, government regulations related to this if any among other factors. One should be able to address any concerns and issues that arise upon having the information before hand.
The customer is supposed to know that you are attentive to details and this can be achieved through making sure that you validate the information you have. having validated information is the first step towards building customer loyalty too you. Every figure, ratio, analysis and material upon which decision is based must be examined for accuracy and dependability.
4. Sort and Group Your Information: Sort and group your information under relevant headings, titles and sub titles.
5. Assemble the Grouped Information into a Presentable Document: This is the final step in preparing the proposal. At this point, you assemble the sub titled document under the appropriate titles and headings. Keep in mind that all the titles and subtitles are in the correct sequence.